Digital Marketing Specialist

About the Role: Join our dynamic advertising company as a Digital Marketing Specialist, where you will play a pivotal role in shaping our online presence and driving engagement. This remote position offers an exciting opportunity for a creative and analytical individual to contribute to innovative marketing strategies and campaigns. Key Responsibilities: • Develop, implement, and manage digital marketing campaigns across various channels • Analyze and report on the performance of campaigns using Google Analytics and other tools • Optimize SEO/SEM strategies to enhance website visibility and traffic • Create engaging content for social media platforms and email marketing campaigns • Collaborate with cross-functional teams to align marketing strategies • Manage and execute email marketing initiatives using Mailchimp and HubSpot • Stay updated on industry trends and adapt strategies accordingly • Assist in budget management and campaign optimization efforts What We're Looking For: • 2+ years of digital marketing experience in a relevant role • Proficiency in Google Analytics, Ads, and social media platforms • Strong understanding of SEO/SEM techniques and strategies • Experience with email marketing platforms, specifically Mailchimp and HubSpot • Exceptional copywriting and content creation skills What We Offer: • A collaborative and inclusive company culture • Opportunities for professional growth and development • Flexible remote work environment • Competitive compensation package

Required: • 2+ years of digital marketing experience required • Bachelor's degree in Marketing, Communications, or a related field • Proficiency with marketing tools including Google Analytics and Ads • Experience with SEO/SEM strategies • Knowledge of email marketing platforms such as Mailchimp and HubSpot • Strong copywriting and content creation skills • Analytical mindset for campaign optimization Nice-to-Have: • Familiarity with additional digital marketing tools and software • Experience in an advertising or agency environment • Knowledge of graphic design tools